Dr. Rodríguez-Ardura’s teaching and research focus on digital marketing, and online consumer behaviour. Her work has been published in a number of journals including Computers & Education, Computers in Human Behavior, Electronic Commerce Research and Applications, Internet Research, and The Information Society. Her most recent papers will soon appear in Interactive Learning Environments, and South African Journal of Business Management. In addition, she has presented her research at many international conferences. She has also coedited several special issues; and presently serves on the editorial boards of IN3 Working Paper Series, and Journal of Theoretical and Applied Electronic Commerce Research. She has been working on many competitive research projects funded by Spanish, European, and international institutions. She has authored the books Marketing.com (Esic), and El marketing y el éxito en la empresa (Pirámide); and has co-authored dozens of books related to marketing, communication and e-commerce.
She joined the UOC in 1996, during the first academic course of this University. Until 2002, she was also a member of the Faculty of the University of Barcelona. In addition, she undertook academic activities at the RCC-Harvard University, and at the University of California, Berkeley; and has taught many master’s courses and seminars at Spanish universities. In the last years, she also served at the University of Oxford as a Visiting Fellow of the Oxford Internet Institute (2010/11), and at Babson College, Boston (2011/12), as a Visiting Professor. Professor Rodríguez-Ardura holds a doctoral degree in Economics and Business Sciences from the University of Barcelona. At the UOC, she has been Director of the Master’s Programme in Marketing Management (2003-2008), and Director of the Bachelor’s Degree Programme in Marketing and Market Research (2002-2006). Moreover, she has been serving as Director of the UOC’s Master Programme, and the Doctoral Programme in Information and Knowledge Society (2008-2009). Click here to consult her detailed CV.
As a ONE’s member, Dr Lladós-Masllorens conducts research activities linked to innovation, entrepreneurship and business competitiveness. In these fields, he has published articles, books and teaching materials coordinated many research projects and presented communications at numerous scientific conferences. He has been a member of the group of experts who sat on the Catalan Regional Government’s Competitiveness Panel. Click here to consult his detailed CV.
She holds two Bachelor Degrees from the University of Barcelona: Business Administration (2000) and Marketing and Market Research (2002). She has been awarded with a Doctoral Degree in Information and Knowledge Society from the UOC (2011). She defended the doctoral thesis Consumer behaviour and support products for business creation and growth: an empirical analysis of the behaviour of the entrepreneur in incubation spaces. This research addressed the behaviour of the entrepreneur in a new business incubation environment considering the entrepreneur as the consumer of a particular product type: the goods and services for business creation and growth. At the UOC, she has been Academic Coordinator (2006-2008) and Director (2009-2011) of the Master Degree Programme in Marketing and Communication Management. She has also co-authored a number of didactic materials for e-learning courses in marketing. Click here to consult her detailed CV.
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